In today's evolving landscape of wellness and health awareness in India, FMCG marketers are tasked with crafting packaging strategies that effectively communicate brand stories. Explore how the industry is adapting to this shift on RedBangle's blog. Discover insights into the evolution of product and packaging communications and learn how brands are creatively engaging consumers. Dive into the discussion on the importance of storytelling in packaging design and its impact on consumer perception. Gain valuable perspectives on navigating the intersection of wellness trends and marketing strategies in the FMCG sector.